Studio BONES, Rie Matsumoto Animate Bump of Chicken Music
Video for Lotte Snacks
Japan-based confectionery company Lotte opened
a special site on Wednesday to celebrate the 70th anniversary since its
founding in 1948. The centerpiece of the commemorative website is a new
animated ad from Studio BONES, featuring
the song "Shinesekai" (New World) by the band BUMP
OF CHICKEN.
The
short reunites the director and character designer team behind Kyousogiga: Rie
Matsumoto and Yuki Hayashi. Matsumoto, who is also
known for directing Blood Blockade Battlefront at BONES, also provided the storyboards and
sound directing for the short.
The video
centers on a middle school boy-meets-high school girl scenario. They are
surrounded by a wide range of characters who are all "spirits" of
various Lotte snacks, such as a men's singing group representing Ghana
chocolate bars and, well, Koalas representing Koala March.
Thanks to
Kougeru for the news tip.
Source: Lotte
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